Video calling is fast becoming a standard feature in social apps.
Apps including Snapchat, Messenger, iMessage, and Slack have all recently added video calling. Social heavyweight Instagram is considering adding video calls to their in-app Direct Messaging.
And even smaller niche social apps are receiving substantial customer pressure to add video calling to their feature list.
The Customer-Driven Evolution of Monster Messenger
eduPad developed Monster Messenger to solve a simple problem.
Parents need to text with their kids, but no parent wants to give their kids an open social platform where anyone can connect and communicate with their child.
Monster Messenger gives children a social app where they can message with their parents and their friends, but which also gives parents the ability to control who their child connects with, and to monitor all of their child’s incoming and outgoing messages.
The app solved its problem beautifully, and grew quickly. Within two years, Monster Messenger acquired 200,000 Monthly Active Users. But over those years, eduPad noticed a change in the customer requests they received. Their customers increasingly requested a way to video chat with their child on the app.
Over the years, these requests increased dramatically. In 2016 their customers didn’t request video chat too often. In 2017, they received enough requests for video chat to take notice. By 2018, approximately half of Monster Messenger’s customer requests asked for in-app video calling.
eduPad took these requests seriously, and—not wanting to lose customers to another app that had already integrated video calling—they sought a partner to add this feature to their app.
Finding the Right Video Chat Partnership
At first, eduPad considered producing these voice and video call features in-house, but they soon realized how much they would need to invest to do so. They would need to develop deep expertise in the WebRTC Stack, and learn to generate advanced audio algorithms capable of producing reliable low-latency, high-quality audio calls.
They would need to iterate countless times to learn how to produce a smooth signal without packet loss. And even if they achieved these technical breakthroughs, they would still need to build out an expansive global infrastructure in order to scale the app.
eduPad soon realized they only had one fast, cost-effective option to bring seamless voice and video calls to Monster Messenger: they would need to partner with a CPaaS who had already mastered the technology, and who could simply integrate their API into Monster Messenger’s.
Though eduPad soon found a video calling API they considered integrating, a note from the messaging app Layer’s newsletter caught their attention.
Layer had recently integrated Voxeet’s API to add “concert-hall quality” voice calling to their app. eduPad contacted then us to test our quality for themselves. They saw and heard how Voxeet’s tech outperformed the API they initially considered.
They noted how we provided very low global latency, taking less than 2 seconds to join calls. Finally, eduPad found themselves impressed by Voxeet’s customer service.
Like many niche apps, Monster Messenger lacked the internal resources to provide perfect uptime. Voxeet’s comprehensive backend support gave eduPad confidence, and they chose to use our API to add critical video calling to their social app and resolve over half of their customer requests with one integration.
Contact Voxeet today to learn how fast you can add next-generation video calling to your social app.